Smart Money App Plum Reaches Profitability
Hey Digital Banking Fanatic!
In a sign that the "growth-at-all-costs" era is firmly over, UK smart money app Plum has reached operational profitability for the first time, hitting positive EBITDA in January 2026 after scaling to £3bn in assets and 5m+ downloads.
Fueled by AI-powered savings like high-yield
