ABN AMRO Expands (Once Again) with Neobank BUUT
Hey Digital Banking Fanatic!
After the summer, the Netherlands will welcome a new neobank: BUUT.
BUUT is the latest digital venture from ABN AMRO. Designed with the next generation in mind, BUUT meets users where they already are: on their phones, in their feeds, and inside their daily financial routines. They claim that the entire project moved from concept to launch in just 12 months. 🤯
It joins a broader lineup of digital-first initiatives under ABN AMRO’s umbrella. Alongside Tikkie, the bank also runs New10, a platform for digital business lending, and BUX, the commission-free trading app acquired last year for €68 million. Each plays a distinct role in a growing portfolio of brands built (or adopted) to adapt to shifting user expectations.
“The world is changing, so we are too,” said Annerie Vreugdenhil, Chief Commercial Officer Personal & Business Banking. “BUUT is everything you expect of a bank, but designed to Tikkie a different box.” It’s built to be visual, interactive, and intuitive, which are elements that reflect how digital-native users navigate their finances.
As traditional banks respond to the momentum of FinTech challengers, speed and adaptability are becoming part of their DNA. BUUT suggests ABN AMRO is listening carefully to the habits and preferences of a younger generation, then moving fast enough to keep up.
Read all the other Digital Banking industry news below 👇 and I'll be back with more tomorrow!
Cheers,
NEWS
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Grzegorz Hansen, PhD
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