Nubank Adds Contactless Pix Payments

Hey Digital Banking Fanatic!
Nubank customers can now make Pix payments by holding their phone near a payment terminal. No physical card, QR code, or third-party app is needed.
To use it, customers need a registered Pix key and an Android NFC-enabled smartphone. At checkout, they can choose to pay directly from their account balance or split the bill into up to 12 installments on credit. For faster access, a shortcut to the feature can also be added to the phone’s home screen.
The process is straightforward: open the Nubank app, tap Pix, select ‘Pix por aproximação’ (Contactless Pix), and hold the phone near the terminal. The payment screen appears automatically, requiring fingerprint or PIN confirmation. The security features mirror Nubank’s existing controls, including transaction limits and protective modes.
The feature won’t be available for iPhone users. Apple’s limitations on third-party access to its NFC chip prevent banks from adding Pix contactless payments to their iOS apps. Brazil’s competition authority, CADE, has opened an inquiry to examine whether Apple’s NFC policies restrict competition in the country’s payments market. Apple has asked for the case to be dismissed.
Across the country, nearly 7 in 10 Brazilians now pay by tapping, according to Abecs. Pix by proximity arrives as part of this broader shift, folding instant transfers directly into daily routines.
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