Nubank Crosses 112M Customers and Takes the Top Spot in Brazil
Hey Digital Banking Fanatic!
Nubank just became the largest private financial institution in Brazil by number of customers, according to the latest data from the Central Bank of Brazil.
The total now tops 112 million users, roughly 61% of the country’s adult population. About 85% of Nubank’s Brazilian customers remain active every month, while average revenue per active customer hit a new all-time high in Q3 2025.
The results show up beyond growth charts. Lower complaint rates, a ninth straight Reclame AQUI award, and more than R$111 billion saved in fees for customers over less than a decade.
Livia Chanes, CEO of Nubank Brazil, points to depth over vanity metrics, highlighting a strategy built around everyday relevance, long-term relationships, and products people actually use.
This is what digital banking at a national scale looks like when distribution, engagement, and execution line up...
FinTech Running Club, São Paulo 🇧🇷
While I'm on the topic, I wanted to flag something fun coming up in São Paulo. The FinTech Running Club is meeting on Saturday, Jan 31st, starting at 8 AM at the Nubank Ultravioleta Lounge.
It’s hosted by Fathi-Alexandre de Souza, and it’s exactly what it sounds like. A relaxed run, good conversations, and a strong FinTech crowd to start the weekend right. If you’re around São Paulo, this one’s worth joining.
If you’re tracking how Digital Banking players are consolidating entire markets, keep scrolling 👇 More stories shaping the industry coming tomorrow.
Cheers,
INSIGHTS
➡️ The $5.2 Billion Capital One X Brex deal feels like a turning point.
This deal signals the next phase of FinTech:
NEWS
🇧🇷 Nubank surpasses 112 million customers and becomes the largest private financial institution in Brazil, according to the Central Bank. The continued growth in its customer base was accompanied by record engagement, the result of a strategy to deepen customer relationships and increase the use of Nubank products and services, said Livia Chanes, CEO of Nubank Brazil.
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