Nubank Hits Colombia’s Top 5 and the Rules Start to Change
Hey Digital Banking Fanatic!
Nubank just cracked the top five in savings balances in Colombia.
COP 5.6 trillion. Around 5.75% market share. A digital bank is now sitting among incumbents that have dominated the market for decades.
I’ve been watching Nubank’s move in Colombia closely. Five years ago, for instance, they were just entering the market. In 2025, they entered the savings top 10. Now they’re fifth.
It may seem that now it's just about acquiring users. However, what you can see is that it's about finding strength. Deposits. Balance sheet scale. The real foundations of a bank…
And it reminds me how fast the competitive landscape in Latin America is shifting. Colombia is no longer a side market in Nubank’s story. It’s becoming structural.
That progression tells you something. For broader context on Nubank’s scaling trajectory, revisit 👉 Nubank Hits 105M Customers and Doubles Income in Q2 2024. A detailed reading of this article is worthwhile.
Across the region, digital banks are moving deeper into core banking territory. Quietly. But decisively.
The landscape keeps moving. I’ll connect more dots with you tomorrow. Scroll down to check today's updates. 👇
Cheers,
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