OpenAI Debuts ChatGPT Go in Brazil with First-of-its-Kind Nubank Partnership
Hey Digital Banking Fanatic!
In an interesting strategic move, OpenAI formed a partnership with Nubank. This is their first collaboration with a financial institution in Brazil.
They announced the launch of ChatGPT Go, a new subscription plan designed to expand access to the platform’s advanced AI features at a more affordable price, available exclusively to Nubank customers.
Priced at R$39.99 (around US$7.50) per month, Go offers an intermediate option between the free and Plus versions, delivering the core capabilities of GPT-5 for 60% less than the Plus plan.
The agreement includes benefits ranging from one month to a full year of free access, depending on the account type.
ChatGPT currently has around 50 million monthly active users in Brazil. With the new plan and partnership, the company aims to democratize the use of artificial intelligence in everyday life.
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