PicPay Moves into the High-Income Segment with New Brand Epic

Hey Digital Banking Fanatic!

Brazil’s Digital Banking players continue to push upmarket...

After Nubank, C6, and Inter, PicPay is entering the high-income segment with Epic, launched today in a closed event for influential names in the country’s digital ecosystem.

The new offering includes a Black card with up to 4 percent cashback, international purchases payable in three interest-free installments, and a global account positioned for heavier spenders.

PicPay says more than 2 million customers already fit the high-income profile, transacting nearly seven times more than the app’s average.

According to CEO Eduardo Chedid and the bank’s leadership, the move targets a demographic that has grown across freelancers, entrepreneurs, and content creators who often see limited tailored options in Brazil’s premium banking space.

Epic is aimed at clients with at least R$50,000 invested or a monthly credit-card spend above R$5,000.

Stay tuned and be the first to know... I’ll be back in your inbox next week with more movements shaping Digital Banking.

Cheers,

Marcel

PODCAST RECOMMENDATION

🎤 Organizing Life Through FinTech: Fraser Stewart on Building Lyfeguard by DashDevs. In Episode 126 of The FinTech Garden, Igor Tomych speaks with Fraser Stewart, founder of Lyfeguard. The conversation covers the company’s shift from B2C to B2B2C, the importance of privacy and encryption, plans to introduce AI agents for automated data management, and lessons learned from building FinTech around sensitive life planning. Watch the full episode

NEWS

🇧🇷 PicPay enters the high-income segment with the Epic brand. The portfolio includes a Black card with up to 4% cashback and the option to split international purchases into up to three interest-free installments. In a statement, the bank reported that more than 2 million customers already fit the high-income profile. 

🇧🇬 Revolut is outlining its phased transition from BGN to EUR in Bulgaria. BGN accounts and pockets will close on December 17, with balances automatically converted at the fixed EU rate. Outgoing BGN transfers ended on November 27 and incoming ones on December 10; after this date, any returns will be credited in EUR.

🇧🇷 Nubank hires talent from Dex Labs and reinforces its data and AI strategy. The hiring of the Dex Labs team reinforces Nubank's ongoing investment in data and AI capabilities, aiming to continue advancing the global disruption of financial services, enabled by advancements in artificial intelligence.

🇨🇭 Swiss Bank AMINA trials Google Cloud's Ledger for instant payments. The pilot aimed to showcase the potential of distributed ledger technology to support traditional financial infrastructure without new digital currencies or regulatory changes. 

🌍 Klarna set to take off with Lufthansa Group, bringing flexible payments to travellers across Europe and the U.S. Lufthansa Group customers will be able to choose Klarna’s flexible payment options at checkout when booking travel experiences by offering the choice to pay in full, pay later, or spread the cost of their journey over time.

🇺🇸 Stakk expands the scope of deliverables with T-Mobile USA. The expanded scope is expected to drive increased transaction-based activity across the Stakk platform and, therefore, materially enhance the anticipated revenue trajectory of the relationship.

🇺🇿 Uzum raises 300 billion soums from U.S. VR Capital to expand FinTech operations. The company stated that the funding will accelerate the development of its core FinTech areas, including digital banking, payment infrastructure, and consumer lending.

Want your message in front of 100.000+ Digital Banking fanatics, founders, investors, and operators?

Shoot me a message on LinkedIn or send me an e-mail.