Pixpay Posts €11M ARR, On Track for Profit, and Germany-Benelux Launches
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Pixpay has just passed €11 million in annual recurring revenue and expects to reach €14 million by the end of 2025. With 55% revenue growth in 2024, the company is aiming for monthly profitability this year.
Launched in 2019, the France-based neobank offers banking tools designed for teens, with strong parental oversight built into the experience. Pixpay now operates in France, Spain, and Italy, counting 600,000 users, 240,000 of them paying subscribers.
In 2022, the startup was acquired by UK-based GoHenry for around €20 million. A year later, Pixpay received €26.7 million in fresh capital to fuel its growth. Both Pixpay and GoHenry are now part of Acorns, the U.S.-based group that serves nearly 6 million users across five markets.
The space hasn’t been easy. In France alone, teen-focused apps like Vybe and Xaalys have exited the market...
Today, 80% of its users are still in France, but adoption in Spain and Italy is gaining ground. Subscriptions remain its main revenue driver, as teens typically spend less, generating limited interchange. “55% of our new customers take the second or third plan,” says Co-founder & CMO Caroline Ménager. The company reports a stable €30 acquisition cost and growing revenue per user.
Looking ahead, Pixpay plans to expand to Germany, the Netherlands, Belgium, and Luxembourg in 2026. It recently opened its services to kids aged 8 and up and will launch a financial education coach. Investment tools for parents are also under consideration.
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NEWS
🇬🇧 Pixpay targets €14 million in ARR by the end of 2025. The neobank for teens, acquired by British firm GoHenry in 2022 for £17.4 million, announces a redesign of its offerings, its upcoming launch in Germany and Benelux, as well as the rollout of a financial education coach.
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