Revolut Takes On Mexico’s Credit Card Giants With A Perks-First Play
Hey Digital Banking Fanatic!
Revolut is stepping straight into Mexico’s credit card battlefield.
Just weeks after launching as a bank, the FinTech is rolling out its own credit card to take on BBVA, Banamex, HSBC, and Santander.
Early access invites are already going out. Three plans are on the table. One free. Two paid. All issued on Mastercard and bundled with perks that go beyond the usual cashback.
Think airport lounge access at Mexico City’s AICM. Think subscriptions like Tinder Gold and WeWork baked into the offering. Credit cards, but with a lifestyle angle.
Mexico is no side market here. Revolut has been clear that the country is a key testing ground for its global ambitions, backed by an initial investment of 1.8 billion pesos, its largest outside Europe.
The timing is bold. More than 40 million credit cards are already in circulation, dominated by local and international incumbents.
At its core, this is less about launching another card and more about redefining how credit competes in one of LatAm’s toughest markets.
If you’re watching how Digital Banking players are going head-to-head with incumbents, keep scrolling 👇 I'll be back in your inbox next week.
Cheers,
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